Small businesses and Startup owners want more customers, but most of the marketing that we’re trying, it’s just not delivering. The problem is that they’re often using a reactive marketing strategy approach to strategic marketing.
So today I’m going to share with you a new approach and actually doing your marketing strategy against results. So bored with many, many small business owners who come to me and they often have this sort of a complaint or a bit of a pain.
Marketers who proactively plan projects are 356% more likely to report success.Godaddy
Where the marketing strategy that they’ve been doing up until now just hasn’t worked there. Kind of skeptical about marketing in general. It seems like everything that they do never really pays off. Never provides the return that they were promised or that they were expecting. The biggest mistake that most people make is really using reactive marketing rather than what they should be doing, which is a strategic marketing, which is the alignment of three core elements. Market, Message, Media.
The first M is market and the market is all about your ideal customer, your target market, your buyer persona. Who are the people that you’re trying to reach, and it’s incredibly important that you narrow this down when you serve everyone well, everyone is your competitor because everyone serves everyone but the second that you can start to dial things in, you become the specialist?
If a certain area you start to become immediately or relevant or interesting and more valuable, the secret is to start with just one marketing campaign.
Find that ideal buyer, that perfect customer that you want. Create a marketing campaign aimed at them and them alone, and then just see how that goes.
Marketers who used segmented campaigns note as much as a 720% increase in revenueGodaddy
M is all about messages and this is what your community does so the statistic is that the average consumer sees somewhere between 6,010 thousand marketing strategy messages every single day. So if you think about the ads that you do actually click, why do you do it now?
It often comes down to these subconscious pulses. Just felt good. It sounds like a good deal. It seemed like it was the right fit. And really what’s ended up happening. Is that the market or the advertiser has struck the right chord? They found messages, they found words, they found stories or case studies, reports, statistics.
All of this stuff goes into it to paint a really clear and compelling picture of a better tomorrow. To do this it’s funny, but This is why they build on each other.
Buyers are 48% more likely to consider providers that address their specific issues.Godaddy
We need to dig back into that ideal customer. What are their miracles? And their miseries that miracles are all of their wants, and their dreams, their goals, and desires. And all the things they’re hoping to achieve. Or all of the pains and problems and fears and frustrations. And that’s what the message is about.
How you can put yourself in front of them as that ideal and perfect solution to them. The problem is, is that a lot of businesses? They never really. Dial-in the exact pains that they’re solving so they throw it.
All these solutions help us. We do this. We do that. It’s kind of irrelevant. Kind of useless when the best ads. They do. It kind of subverted Lee. Kind of unconsciously where they just make you feel like this is just a really good solution. I need this. And the third is Media.
Now, this is another place that a lot of small business owners sort of arrived at mistakenly. Or they put it out of order where they start with the media first. Meaning they hear about Facebook ads or tech talkers, YouTube or podcasts, or Twitter. Whatever it is, they think that’s the place. To go, they dive in and they start creating marketing. Nothing happens, nothing works and they’re stuck trying to figure out what just went wrong.
The problem is that the media has to happen. At the last meeting, we first needed to identify the market. Then we need to figure out what we’re going to say. Then we need to figure out where our market where our customers are present and active both online and offline. And then we go there. If we ignore everything else, if our target market isn’t using a certain social media channel, we don’t use it either. We are very, very strict on where we’re going to go.
The number of social network users in the U.S. is expected to reach 257.4 million by 2023.Godaddy
One thing that stands true across pretty much all kinds of different media choices. If there is one form of content that reigns supreme and that is video content.
Video content is by far the best way to do it. It simply gets more retail platforms and people just like watching videos more so. Do whatever you can to start testing and start pushing some video production as soon as possible.
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.Godaddy
Market Message Media
Probably the most important thing you can do to really set your business up for success, not just now, but well into the future is to just sit down with a simple piece of paper and write down three different columns.
Market message in media and then try to create one small piece of content just to get the ball rolling that alone. It’s gonna come down to sort of lining those things up strategically and then action creating content and doing it on a regular basis. That’s really going to drive your business forward. Model.