Most designers, social media strategists, and bloggers are familiar with Canva, a free and Canva pro online design tool that aims to “democratize design” by providing anybody with the ability to produce professional graphics in minutes.
However, for a basic design tool, it might be a contentious issue. Some designers and marketers believe it is damaging to the industry and will not use it on principle. Other specialists in a variety of fields, however, rely nearly entirely on it for design duties.
However, we feel that the reality of the case is not as black and white as Canva’s passionate admirers and sworn foes would have you believe.
What is Canva?
Canva is a simple design tool that can be used via your computer browser. Its straightforward drag and drop interface is incredibly easy to use, especially for those who are not particularly tech aware. Though it doesn’t allow users anywhere near as much freedom as products like Adobe InDesign or Illustrator, it is packed with helpful, entry-level design functionality. Canva is a useful tool for quickly designing social media graphics, YouTube thumbnails, and email marketing graphics. Canva is free to use, but it also has a feature-rich premium option and can be used for free by canvas credit union members.
Some big universities offer courses to learn Canva and also offer some courses. Universities like Canvas, California State University, Northridge, Antioch University ,
Canva is replace Graphic Designer ?
Yet other designers dislike Canva (and related products on the market like Pablo) for a number of reasons. Some express fears that it’s affecting the graphic design sector. Some people believe that Canva’s designs are excessively homogeneous and “samey.”
Canva offers solutions for creating highly visible, core brand assets such as logos, business cards, letterheads, proposals, and brochures — products that should actually be made with the assistance of a professional graphic designer. Though canvas alpine claims to allow you to build these critical assets yourself, don’t do it.
Collaterals such as your logo, branding, and business cards are frequently the first thing a prospect sees, and as the old adage goes, you never get a second chance to create a first impression. Such key brand elements need the expertise of a qualified designer. There is a lot of sophisticated nonverbal communication that goes into developing a brand that is remembered for all
A similar argument may be made for highly visible assets that you expect to utilize in the long run, such as fliers, menus, and static website material. They must be created with basic design skills in mind, rather than merely a free Canva account and a “can do” mindset.
Graphic Designers and Canva Can (And Should) Coexist
However, the team at Triobros Design does not consider these free tools to be a danger. We actually prefer them. A business’s primary graphical identity — logos, brand assets, color schemes, and also Paint
Platelets and brand strategy – should always be handled by a graphic designer. However, once an expert has built the basis, clients may use free design tools to generate their own, more short-term images in minutes.
When seen in this light, free design apps create a win-win situation: the customer can do their own little design tasks in 10 minutes or less, and we designers still have a job at the end of the day. Many of our customers, in fact, utilize canvas kisd in combination with brand assets that we’ve generated for them when they need a fast Twitter post image or a blog post header,
Social media and content marketing may be extremely fast-paced, and images may be required at the drop of a hat. In many cases, it may be easier to just create your own picture in Canva rather than scheduling time with a designer to describe your needs.
Do Graphic Designers Use Canva?
It is, after all, difficult. Canva is unlikely to be used by any reputable professional designer to generate business-critical assets such as logos, business card designs, or brochures If a designer does so without a compelling rationale, this is a major red flag. Not to mention that some designers would not even use Canva on principle.
However, at Triobros Design, we occasionally put up Canva templates for our customers that use graphical materials developed in other, arguably more professional design tools. If a client anticipates the need to routinely develop templated assets in-house (such as an email marketing banner, featured blog photos, or social media graphics, mockup, frame photos, and also many other thing that you can build in canva ), we are delighted to supply editable Canva templates for the customer to utilize as and when needed njit canvas.
This allows the customer to generate completely on-brand, near-professional graphics without deviating from their brand requirements or having to understand the complexity of Illustrator or Photoshop.
Of course, this isn’t to mean that designers can’t accommodate modest, quick-turnaround assignments — we often deliver visuals like these at an impressive rate!
Free Design Tools Do Have Their Downsides
Though Canva and its siblings are quite useful, they are not without disadvantages. Consider a few of the issues we have with free internet design tools.
No Internet Access, No Design Program
Anyone who routinely utilizes cloud or SaaS services will be familiar with the first issue that comes to mind. Because these free tools are all online-only, you won’t be able to use them if you don’t have an internet connection – or if their servers are down. Compare this to the tools that most designers use – locally installed software like Adobe’s (confusingly called) Creative Cloud, which may be utilized
Homogenized Design By Numbers
Canva is arguably the most popular online design tool around, and it encourages users to rely on its pre-designed templates and asset libraries. This can result in very formulaic designs that are markedly similar to other brands who use Canva. This may not be much of a problem for smaller impact, fast-paced graphics like social media posts, but if you need a design with a bit more staying power, you’ll probably fare much better by commissioning an experienced graphic designer canva is always to increase the Art or people.
Though he takes a less rosy view of Canva than we do, Social Media Strategist Jon-Stephen Stanfel makes a very astute point:
Clients compares using Canva over Photoshop in a competitive, high-stakes setting to “taking a knife to a gunfight.”
Canva transforms you into a graphic designer in the same way that a microwave transforms you into a cook.” Sure, you can create a nice meal in minutes, but it’s flavorless and tasteless, like a TV dinner. It standardizes design. Everything designed on Canva seems to have been designed on Canva. At best, the substance is average and poor. It’s hotel art, supposed to look great in the room and not offend anyone’s sensitivities… but also to blend in.
File Format Fumbles
“Canva transforms you into a graphic designer in the same way that a microwave transforms you into a cook.” Sure, you can create a nice meal in minutes, but it’s flavorless and tasteless, like a TV dinner. It standardizes design. Everything designed on Canva seems to have been designed on Canva. […] At best, the substance is average and poor. It’s hotel art, supposed to look great in the room and not offend anyone’s sensitivities… but also to blend in.”
Using an inadequately optimized graphic on your website, for example, might slow down that page and hurt your SEO. Printing a flier without first correctly modifying the file for CMYK printing might result in unexpected color effects. Incorrectly defining the margins on a print-ready picture may result in scaling, stretching, and even the removal of images or text. In instances like these, the advice of an expert graphic designer is critical.
Good Designers Source Responsibly
Though graphic designers (including Triobros Design) do not claim to be intellectual property professionals, we do have expertise dealing with image royalties and licensing. Reputable designers will be able to get high-quality photos that are either lawfully licensed or royalty-free, reducing the possibility of future legal issues.
Navigating the complexities of image rights and royalties might be difficult if you are not a designer (or a lawyer). But here’s a short tip: never use photos from random websites or Google Image Search since you never know who owns them. There are several royalty-free picture resources available, such as Pixabay, Free Range Stock, and Skitter
Additionally, when you engage with a competent graphic designer, it’s doubtful that you’ll be dependent on homogenized, pre-made templates whose intellectual property may belong to someone else. Good designers produce completely customized assets from the beginning and should offer clear information on who owns the intellectual property rights to any completed deliverables.
So, Is Canva Good for Graphic Design?
Finally, some designers are concerned that tools like Canva are hurting the profession, pitting the two alternatives against one other in a “Canva vs. graphic design” dispute. However, we do not believe that is the case.
Free design tools simply enable anyone to make respectable, professional-looking graphics in minutes. These technologies may be utilized in conjunction with professionally developed graphics materials, lowering expenses while increasing brand recognition. So Canva does not fully replace the job of a designer; in fact, the two may coexist and grow.
Get a designer on board if you need help designing something that is critical and core to your brand, such as a logo, a color palette, packaging, signage, or something that will represent you for years to come.
However, if you want something smaller and more incidental, such as a gif for social media, a blog graphic, or a basic flowchart, a graphic designer can undoubtedly assist, but we at Triobros Design will not hold it against you if you use Canva. If you’re a client of ours then ask us politely and we can even put up a template for you!